Our Strategy

OUR STRATEGY

WELCOME TO THE HOCKEY REVOLUTION - OUR STRATEGY FOR 2014-2024!

Launched at the FIH Congress in 2014, the Hockey Revolution has sparked a new era in hockey worldwide. We have shifted gear and are making a step change – faster and further than at any time in our proud 90-year history! Our purpose is to raise the global status and popularity of hockey. Our strategy is designed to unite the hockey community as we need support from the whole hockey family to reach our ambition - a global game that inspires the next generation.

4 Goals

Generate millions more followers around the world

Develop innovative and exciting entertainment events

Increase the degree of professionalism in the sport

Build a recognised, powerful image for hockey

5 KEY INITIATIVES

Five key initiatives are driving us towards our goals. Read more about each initiative and find out what is being done around the world in each of these areas!

Click Here to read more about Fan-Focused Entertainment Portfolio.

Click Here to read more about World-Class TV Production and Distribution.

Click Here to read more about Joined-Up Global Marketing.

Click Here to read more about Commercial Partners Who Share Our Vision.

Click Here to read more about High-Performing Sport.