Initiative 4 is all about working with our commercial partners to further develop hockey around the globe. At FIH we aim to build a commercial culture within hockey. This includes attracting big brands to the sport, activating our sponsors onsite at events and ensuring that all of our events and products are designed to deliver commercial value. What are you doing that is new and different?

Share your stories with us. Email with a short story (500 words or less) and a photo and we will share it with the rest of the hockey community.

Stories will appear on this webpage as well as in our Hockey Revolution newsletter. If you haven't already, be sure to subscribe on your right to receive the newsletter straight in your inbox!